In this episode, Morgan is joined by Riva Treasure, the founder of the blog and Instagram account "What Riva Wore." They dive into the evolution of Riva's journey as a fashion and lifestyle blogger. Riva shares how she began her blog in 2016 after noticing a growing interest in her Instagram posts featuring her daily outfits. This prompted her to create her own platform, which eventually expanded to include more aspects of her life, reflecting her personal growth and changing lifestyle.

Riva discusses the importance of authenticity in her content, explaining how she learned to stay true to herself rather than mimic others. She also talks about the balance she maintains between sharing personal moments and protecting her family’s privacy, especially with a husband who dislikes social media and young children who aren’t able to consent to being online. Despite these boundaries, Riva has successfully connected with her audience by sharing relatable and real-life content.

The conversation also touches on the challenges of starting a business, with Riva emphasizing the importance of beginning with passion rather than the sole aim of making money. She advises aspiring bloggers to just start and not wait for everything to be perfect. Finally, Riva reflects on the unexpected opportunities and connections she has made through her blog, which have become her favorite part of the business. Morgan praises Riva for her consistency, authenticity, and ability to stay true to herself, making her content both genuine and engaging.

Music from #Uppbeat (free for Creators!):

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